Dushibet became our turning point. At BBFVX, there’s a before and after creating the graphic image, establishing strategies, and managing the social media content for this brand. Why? The challenge lay in overcoming the obstacles that the platforms themselves presented due to the nature of Dushibet.
To help you understand better, Dushibet is an online casino whose primary target is Latin America. Consequently, the goal was to create personalized content that would capture the audience and result in an increased reach to new users.
Under this premise, it was established that the main objective was to maximize reach to attract more potential players and promote their brand, games, and promotions.
This led to the decision to strengthen the visibility of Dushibet casino on Instagram, as it is a potential platform for attracting the target audience. Furthermore, Instagram offers several advantages for casino advertising thanks to its association with Meta and its influence in the world of social media.
The content strategies game for Dushibet
The final structure of the content managed for Dushibet established a total of 180 graphics for social media, including explanatory reels for website users, promotional graphics, and contests.
An arduous job with the exclusive dedication of a social media team for casinos. Experts who handled content creation and account management to attend to users who wrote in.
“The organization of work was vital. We had to have 24/7 customer service, especially at night; online casino players prefer these hours to play.”
Betsig Martínez
General Director
Initially, a complete work plan was established based on exhaustive research of the market and the behavior of potential players on Instagram. Then came the creation of content pillars and the development of ideas; a complete content marketing plan for online casinos in Latin America; aspects that, specifically for this brand, were worth meticulous evaluation.
One of the challenges was finding Spanish-speaking people to record the explanatory reels on how the casino works, but because Curaçao is a multicultural island, we were able to find a host, train them, and our recording team took care of the rest. In this way, we implemented influencer marketing as a strategy.
“According to studies, the online casino market is expected to reach a value of $127.3 billion by 2027. On Instagram, this will be reflected in the number of likes, comments, and related and shared posts.”
Laura Serrano
Senior Designer
Dushibet’s True Potential Content
Amid constant evaluations and brainstorming sessions, the idea of personalizing and further humanizing the brand emerged. This is how a digital character called Mr. Jackpot was born. A player, who resembles a koala, expert and capable of giving recommendations and/or suggestions that users needed to win in the games.
With Mr. Jackpot as the protagonist, the creation of different content strategies on social media began. We developed diverse explanatory content about the different games the casino offered. And this was an advantage for Dushibet; unlike other online casinos, it had a wide variety and quantity of exclusive games.
This advantage allowed us to create diverse content that explained how the games work.
Although the main idea involved creating content strategies for Instagram, we didn’t stop there. Material was also produced for other social networks, such as YouTube.
The story of Dushibet and Mr. Jackpot is a testament to the power of personalization and adaptation in online casino marketing.
At BBVFX, we learned that even in the most challenging markets, a visionary and audience-focused content strategy can make a difference and become a benchmark.
For Dushibet, Mr. Jackpot was the key to connecting with its audience; with him, we demonstrated that creativity is the best play to win in the digital world.
