Our Arrival in South America’s Most Populous City, São Paulo, Was a Strategic Collaboration with XNEXT at the Prestigious Sigma Americas 2024.
Together with XNEXT, a company designed to be a benchmark in the iGaming industry, we became architects of their presence. Jointly, we wove a cohesive narrative that spanned from the physical space to the digital world.
From Design to Impact at Sigma Americas 2024
The first challenge, and at the same time an opportunity, was to conceptualize and bring to life the XNEXT booth.
We understood that this space had to be a meeting point, the first tangible impression that attendees would have of the brand. Our design team sought to reflect XNEXT’s vision through innovation in every visual and structural element.
From there emerged the creation of a space strategically designed to attract attention, foster interaction, and communicate XNEXT’s value proposition clearly and attractively.
Every detail, from the layout of the space to the lighting and materials used, was carefully selected to generate the attraction of potential clients.
Strategic Lead Capture
The presence at Sigma Americas was about laying the groundwork for future collaborations. To this end, we designed an intelligent lead capture system. We implemented intuitive and attractive forms directly at the booth, inviting interested attendees to share their data.
In addition, to maintain contact and build relationships, we developed a sequence of personalized emails. Each email, carefully crafted with XNEXT’s tone and key information, aimed to:
- educate leads about their solutions,
- highlight their competitive advantages, and
- keep the conversation alive long after the event concluded.
This “lead nurturing” strategy was fundamental in converting initial interest into real business opportunities.
“Direct and personalized communication occurs through email marketing as a strategy. Companies interact directly with their customers and offer content for each segment of the audience.”
Betsig Martínez
General Director
The Essence of Sigma Americas with Ronaldinho, All in One Video
As a team, we set out to capture with our lenses iconic moments of the energy experienced at Sigma Americas 2024. Therefore, we embarked on the mission of creating a dynamic summary video that would document the event and convey its importance and innovative spirit to a wider audience.
“With Ronaldinho on board, we added a touch of superstar magic, making this summary truly unforgettable.”
José Calles
CEO BBVFX
We covered the key presentations, networking interactions, and the overall atmosphere of the conference. And the icing on the cake? We had the incredible privilege of filming with football legend Ronaldinho! His presence added a touch of magic and mass appeal to the video, elevating its impact and reach.
For us, Sigma Americas was a celebration of the avant-garde and connection in the iGaming industry. Our summary video sought to encapsulate that idea.
Precise and Strategic Posts on LinkedIn
For the communication strategy, we understood the power of LinkedIn as a primary platform to connect with industry professionals and amplify XNEXT’s digital presence.
Therefore, we developed a series of strategic posts designed to generate interest, share insights, and highlight XNEXT’s participation in Sigma Americas.
Consequently, each post was carefully crafted; emphasis was placed on using professional and engaging language to highlight their value proposition, their presence at the booth, and, of course, the collaboration with Ronaldinho.
The goal was to keep the online conversation alive, attract potential partners and clients, and consolidate XNEXT’s position as a player of interest in the iGaming sector.
At BBVFX, our passion and commitment to innovative transformation is immersed in every project undertaken. The collaboration with XNEXT at Sigma Americas 2024 was an example of how we combine creativity, strategy, and execution to drive the success of our clients.
