In the world of innovation and medicine, pioneering ideas took the form of artificial intelligence at MedTech Malta. Born in 2020 as an annual meeting point to propel Malta as a MedTech nerve center, this platform transcended its beginnings to become a dynamic engine connecting startups, investors, and brilliant minds on a global scale.
For a company with such a bold vision, we needed a letter of introduction that matched its avant-garde spirit. Thus, the idea for a brand video was born, one that would showcase the MedTech Malta of today, but also manage to anticipate the transformative future they are helping to build.
We cannot overlook the data indicating that the economic potential of AI is estimated to potentially generate around $16 trillion in global economic growth by the year 2030.
Betsig Martínez
General Director
Our strategy was as innovative as the very technology that MedTech Malta promotes. And we asked ourselves: how could we visualize that future of health in a way that would deeply resonate with their audience? The answer was precise: with artificial intelligence.
And here is the most important step of the strategy. Making the decision to fully embrace the power of AI to bring our narrative to life.
Artificial intelligence in MedTech, how do we apply it?
In this way, we managed to integrate the company’s key figures, including its own CEO, into a visual world generated by intelligent algorithms. This strategic decision allowed us to reflect the visionary essence of MedTech Malta: the fusion of human intelligence and advanced technology.
By using AI as an empowering tool, we were able to transcend the limitations of traditional production and build an experience that captured the imagination.
The result was a video that both informs and evokes a sense of wonder and transformation. We showed how MedTech Malta is at the forefront of a future where technology is a fundamental part of innovative advancements in healthcare.
Working on this project with MedTech led us to a more immersive experience in the world of artificial intelligence and its potential to drive growth in health-related brands.
José Calles
CEO BBVFX
This project underscores our passion for using advanced tools, such as artificial intelligence, to push the boundaries of creativity. For MedTech Malta, we visualized their vision. For us, we demonstrated the power of AI in storytelling on a large scale.
