An build a website is always a challenge. The fundamental pillar is to make it modern within the parameters that guarantee the best user experience. And so it was when we took on the ambitious project of XCM Funds and its website.
When this new challenge came to our table, the first thing we did was to clearly establish what the objective was: why did this company need a functional and, at the same time, understandable website? And this is where our team focused its work: to show the information in the clearest possible way.
XCM Funds is a corporate group that offers service solutions for corporate and fund investment strategies. Therefore, it was paramount to communicate the complex world of mutual funds in a way that was accessible to all.
“Translating” terminology to build an understandable website
Key to the successful development of this project was the close collaboration with the XCM Funds team. This allowed us to have perfectly written texts with the technical terminology inherent to the world of investment funds.
Our objective was twofold: to maintain the precision and rigor necessary for an informed financial audience, but at the same time to dilute the complexity so that the concepts would be understandable to those approaching the investment world for the first time.
This process of “translation” and simplification of financial language made it possible to bring to a website information that was trustworthy and close to the users.
The cosmetics of a modern and simple design
In parallel to the development of the content, our design team focused on creating a visual aesthetic that reflected XCM Funds’ avant-garde vision. We opted for a design that was modern and sleek, yet intuitive and easy to navigate. The premise was that sophistication should not sacrifice usability.
Therefore, the color palette, typography and layout of the elements were designed to convey professionalism and confidence. The goal of creating an engaging online experience for the user was also maintained. We were looking for a perfect balance between a contemporary look and feel and a clear structure that would facilitate access to information about XCM Funds’ investment funds.
“The project demanded the implementation of the design conceived by José (Calles) in a comprehensive web layout. This implied the faithful reproduction of the specifications regarding visual effects, animations and the integration of a background video.”
Daniel Viloria
IT & Programming expert
SEO as an investment strategy for build a website
With the content and design foundation in place, our next step was to ensure that the XCM Funds website achieved the visibility it deserved in the specialized online investment industry.
Under this objective, we implemented a search engine optimization (SEO) strategy focused on improving page ranking in search results. We worked precisely on identifying and refining the key phrases that potential investors would use when searching for investment funds.
Through a process of analysis and fine-tuning, we were able to optimize the content and structure of the website to achieve the SEO goals we had set for ourselves.
“Given the high competitiveness of the investment sector, special attention was dedicated to the identification and optimization of key phrases, achieving the desired positioning results.”
José Calles
CEO BBVFX
At BBVFX, we take on each project under the deep understanding of the client’s business; through the communication of complex ideas in a clear way and a customized digital strategy.
Thus, the project for XCM Funds was a testament to our ability to integrate these elements: creating a strategically conceptualized website designed for a specialized audience seeking solutions in the financial world.
