At BBVFX, we love challenges that lead us to explore new creative and strategic territories. When GambleSure approached us, we knew we had the opportunity to build something truly special: to build an iGaming marketing platform in Latin America.
From the beginning, we understood that this was not a singular market. We already possessed the knowledge; our team knew that to lead an iGaming brand to success with diverse audiences, they needed a deep understanding of each country, their customs, their slang—aspects that truly connect in a profound and lasting way with their players.
In our research, we found that Latin America is the global region that has experienced the most growth in the video game market over the past few years, surpassing 260 million players in 2022.
Betsig Martínez
General director
Our strategy for GambleSure: iGaming marketing in Latin America
So, we got down to work to create a comprehensive solution for GambleSure. The point of convergence was in designing an all-encompassing platform that went beyond just a pretty website.
Furthermore, we worked with a focus on the functional development of a complete operations center. A user-friendly and accessible platform where GambleSure could showcase its expertise; a robust and secure back office for precise campaign management; and a user portal to optimize their strategies.
The user portal allows clients to access data and information. By offering them this direct access, they are given the ability to optimize their marketing strategies with greater precision and achieve expected results.
Daniel Viloria
IT & Programming expert
Development of a comprehensive iGaming Platform
At this point, we focused on using technology as part of the equation, because the real magic to connect with the Latin American public lies in cultural understanding.
Consequently, we worked very closely with GambleSure, which allowed us to develop visionary strategies that were as diverse as the region itself.
Adapting to the reality of the region provided the opportunity to reach the target audience of the iGaming market in Latin America, which is estimated at $4.1 billion for 2023.
José Calles
CEO BBVXF
We specialize in creating tailor-made campaigns for each iGaming vertical. From the excitement of sports betting to the entertainment of online casinos and the tradition of lotteries.
Our methodology focused on weaving a network of continental reach; in this way, attracting traffic from multiple sources to make the gaming brands visible. All of this provided the impetus for them to truly integrate into the local language.
And at this point, we decided that we could not apply a generic formula; the key was in the particularities of each region that allowed us to precisely and confidently design campaigns that resonated with the people.
BBVFX and iGaming Marketing Success
We provided them with the digital tools, cutting-edge technology, and, most importantly, a culturally intelligent strategy, using a dialect that allowed for the necessary understanding and connection to reach opportunities for growth and success.
