When it comes to coating solutions in the Caribbean, being the reference is Precision Coatings’ constant objective. To achieve this, the brand’s online presence is fundamental; therefore, we accepted the challenge of strengthening its corporate image.
Precision Coatings is an innovative company that offers industrial and marine coating solutions to protect its most valuable assets against corrosion, dirt, and environmental degradation.
With the precise understanding that our client has a high-quality profile, we knew that their online presence had to convey their commitment to excellence.
That’s why, as in every project, our focus is on effectively communicating the value proposition and generating unwavering trust in their potential clients.
The Face of Their Corporate Image
Our first objective was to conceive a modern and professional web design, reflecting Precision Coatings’ future-oriented vision.
To this end, we delved into the exact understanding of their offering as the exclusive distributor of the international brand PPG. This led to the creation of descriptive texts for their products, as well as images perfectly suited to their offerings. All of this led us to develop a portfolio that was presented clearly and attractively.
We wanted every visit to the Precision Coating website to reinforce their position as the go-to coating specialists in the Caribbean.
A Portfolio Full of Innovation
The vital component to consolidate Precision Coating’s credibility lay in the use of advanced technology for the generation of the entire website. We integrated detailed presentations of their most relevant services, showcasing the quality of each product and the professionalism of their work.
Furthermore, to further differentiate this company’s online presence and reflect its avant-garde approach, we explored the creative possibilities of artificial intelligence in image generation. The team considered this innovative strategy to create a visually personalized website tailored to the specific needs and brand identity.
“The proposal focused on the novelty of having built the website entirely with artificial intelligence. This technological approach proved innovative in its conception.”
José Calles
SEO BBVFX
The AI-generated images brought originality and modernity to the presentation of their coating solutions. This commitment to visual innovation subtly communicated the company’s progressive mindset and its willingness to adopt the latest technologies to offer superior solutions.
BBVFX’s contribution transcended the creation of a website by making them understand the importance of a brand image with its entire corporate identity from scratch. This means that the process included the creation of a logo, the development of a complete brand book defining its visual style and communication tone, and the articulation of a brand sentiment that responded to the needs of its target audience in the Caribbean marine and industrial paint sector.
Our collaboration with Precision Coating was an example of how a web design, combined with a visionary strategy and a harmonious brand identity, can boost the image of a new company and steer it towards market leadership.
