Quaker Campaign: Healthy Eating

Sector:

Food and Nutrition

Client:

Bo frei Agencies N.V

In an exciting project with Quaker, BBVFX developed an educational campaign focusing on the importance of oat consumption during childhood. Leveraging the influence of local young star Michelle, we brought the message of healthy nutrition into schools and homes in Curacao, encouraging the active participation of children through a creative cooking contest.

Geographic scope:

11 Kaya Muizenberg, Willemstad, Curaçao

Target audience:

B2C

Our specialty:

Marketing and Video Production
At BBVFX, we specialize in crafting dynamic marketing campaigns and producing high-quality video content that captures and engages audiences. Our approach combines creative storytelling with strategic marketing techniques to promote healthy lifestyles and educational content effectively. For the Quaker campaign, we utilized these skills to make the concept of healthy eating appealing and accessible, particularly to young audiences. By integrating video production with interactive marketing strategies, we were able to convey important health messages in a way that was both informative and entertaining.

Challenges faced:

Engaging a young audience can be challenging, but it is important to make it both educational and entertaining in a world full of distractions.
Conveying a Health Message: Making the concept of healthy eating appealing to children, a demographic known for its skepticism towards nutrition-related messages.
Influencer Integration: Effectively integrating Michelle, a local influencer, into the campaign in a way that felt authentic and resonated with both children and their parents.

Key skills applied in this project:

Educational Campaign Design and Execution: We developed and executed an educational campaign that focused on promoting healthy eating habits among children, using innovative strategies that combined education with entertainment.
Influencer Collaboration: Partnering with Michelle, a local celebrity among the target demographic, we effectively expanded the campaign’s reach and enhanced its credibility, making the health messages more relatable and engaging for children.
Interactive Content Creation: We created interactive and child-friendly materials, including engaging videos and activities, which encouraged children’s participation and helped instill valuable nutritional knowledge.

Solutions implemented:

We conducted educational activities in schools, including videos and a healthy cooking contest.
Collaboration with influencers: Michelle was key in teaching healthy recipes in a fun and accessible way.
Creative contest: We motivated children to participate by sending in their healthy oatmeal recipes using Quaker Oats.

Impact and results:

Increased awareness of the importance of healthy nutrition among children in Curacao.
Active and enthusiastic participation in the contest, fostering creativity and hands-on learning.
Improved perception of Quaker as a brand committed to children’s health and nutritional education.

Conclusion

The Quaker campaign is a prime example of how BBVFX successfully employs innovative marketing strategies and educational initiatives to generate a significant and positive community impact. By leveraging the popular appeal of local influencer Michelle and engaging children in a creative cooking contest, we effectively communicated the benefits of healthy eating, thereby increasing awareness and changing perceptions towards nutrition among young audiences in Curacao. This campaign enhanced Quaker’s image as a brand dedicated to promoting health and nutrition and demonstrated our ability to create impactful and meaningful content that resonates with specific target audiences. The enthusiastic participation in the contest and the positive feedback from the community underscores the campaign’s success in achieving its goals and setting a foundation for ongoing educational efforts.

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