The digitalization of consumption has arrived and will be a defining trend in 2025. According to recent studies by Mintel, a London-based market research firm, 78% of consumers in developed markets prefer online shopping over physical stores. This strategy is being leveraged as part of digital solutions in Cyprus.
The development of Automation tools is emerging as a key trend in addressing consumer behavior, in Cyprus. Businesses are evolving processes like contactless payments and self-checkouts to simplify the shopping experience.
Opportunities for 2025: Digital Solutions in Cyprus
According to recently published local data, Cypriot companies are advancing rapidly in adopting digital tools and solutions based on information and communication technologies (ICT) and e-commerce.
The Cyprus Statistical Service (Cystat)’s study on ICT adoption in 2024, mentioned in a Cyprus Mail article, paints a picture of ongoing transformation. Businesses in Cyprus are realizing that competitiveness depends on digital tools that boost productivity, enhance information security, and bring products closer to consumers wherever they may be.
This trend is reflected in the widespread adoption of remote work, sustained growth in e-commerce, and the consolidation of new digital marketing strategies.
Three key data points illustrate this progress:
- 84.1% of businesses already provide employees with mobile devices with internet access, fostering remote work, AI adoption, and e-commerce.
- 23.5% of companies received online orders in 2023, highlighting a market eager for immediate digital experiences.
- 49.4% of businesses plan to invest in online advertising in 2024, nearly double the rate in 2016, reflecting the growing importance of targeted digital marketing.
These figures highlight an evolving business ecosystem where technology is the foundation of new opportunities: greater workplace flexibility, barrier-free commercial reach, and more effective advertising communication.
This evolution aligns with global trends and positions Cyprus as a dynamic stage ready to meet consumer demands in 2025.
What will consumers in 2025 in Cyprus look like?
The new consumer profile for 2025 will demand immediacy and personalization, value authenticity, social responsibility, and brand transparency. This customer:
- They will expect quick solutions to their needs. They will look for intuitive websites and apps that allow seamless shopping, support requests, and transactions.
- They will want to feel recognized by brands with personalized offers based on their purchase history, preferences, and online interactions.
- They will value ethical commitment and sustainability, rewarding businesses that adopt responsible practices and clear communication.
Additionally, the study as mentioned earlier provides figures that further define the future Cypriot consumer—one who values smooth and reliable interactions with brands through digital platforms. For this, the continuous adoption of AI is an undeniable indicator:
- 7.9% of businesses will integrate AI technologies in 2024, compared to 4.7% the previous year.
- Large enterprises increased AI usage from 13% in 2021 to 15.5% in 2023, and now 34.9%, for tasks like text mining, voice recognition, and predictive analysis.
With these tools, brands can better understand consumer behavior, anticipate trends, and offer personalized solutions, setting the stage for the 2025 customer: demanding, connected, and informed.
What’s our advice?
Don’t wait for the competition to hit the accelerator. Now is the time to implement the digital solutions your business needs for sustainable growth heading into 2025. Schedule an appointment now.
