Impact of Influencers on Generation Z in 2025
Get ready to learn why more than 70% of Generation Z consumers follow influencers on social media and trust their recommendations.
How does Generation Z redefine a Strategy?
Adapting to Generation Z in the B2B environment requires a mindset change and a transformation of sales and marketing strategies.
B2B Communication on Social Media
Effective B2B communication on social media increases advertising effectiveness and strengthens brand recognition.
Digital marketing strategy in Cyprus: Is it necessary?
A good digital marketing strategy in Cyprus is the key to unlocking the potential of your business and ensuring you stand out in the market.
Sales and marketing teams: Key strategies for unified
In my years of experience, a common factor I find among many of my clients is the unification of sales and marketing teams. This is often due to the need to combine functions in order to optimize resources. However, how can a company ensure that the sales and marketing teams work together effectively? Key strategies […]
Marketing and sales: differences, similarities and success
When marketing and sales are aligned, it not only improves efficiency, but also maximizes market impact, leading to business success.
