This information is vital for the growth and evolution of your company’s digital strategies. A study by McKinsey & Company revealed that nearly 60% of occupations can have at least 30% of their activities automated. At a macroeconomic level, it is estimated that automation could increase global productivity growth by 0.8% to 1.4% annually.
These are some of the figures driving the evolution of global companies as they assess their repetitive tasks and automate most of their processes. The reason? The pursuit of maximizing potential to take your company to a higher level, becoming a PRO business, meaning improved operations and exceptional results.
Whether you’re launching a new business or looking to enhance an existing brand, implementing a digital marketing strategy with automated solutions can lead to a 40% increase in productivity and a 30% reduction in execution times, according to a report by Forrester Research.
What are the digital strategies to become a PRO business?
When we at BBVFX entered the world of digital marketing, we realized that the key to the evolution, growth, and success of every meticulously planned project lies in automation. Moreover, we discovered that, according to statistics, the use of automation software can increase conversion rates by 400%.
Therefore, based on our experience in supporting a wide range of companies, we’re sharing the 3 digital strategies your company should apply to transform and stand out in the market:
1. Comprehensive transformation:
Based on process automation to improve operational efficiency, saving time and resources.
One of the challenges for companies is setting up systems that automate task assignments, reminders, and progress tracking for internal teams.
Through comprehensive transformation, businesses are helped to evolve operationally and strategically, allowing for deep and lasting change.
2. Advanced customized technology:
Using cutting-edge technology like artificial intelligence and predictive analytics to tailor each solution to the specific needs of each client. This ensures companies optimize their processes and stay ahead of the competition by using state-of-the-art tools.
3. Combine creativity and data:
Unlike other solutions, focusing on this fusion is what delivers tangible and measurable results, based on a clear approach that improves return on investment (ROI), productivity, and operational efficiency.
These three strategies are fundamental pillars for a digital transformation driven by genuine creativity to better connect with audiences.
What is digital transformation?
When the BBVFX team combines expertise and creativity through practical and innovative solutions to bring your business vision to life, we’re talking about digital transformation, which we define as the process of integrating digital technologies into all areas of a company. This gives companies the opportunity to evolve through visionary strategies and the power of advanced technology.
It is on this path that we help companies discover their true potential and reach new levels of success that once seemed unattainable.
Here are some key aspects:
- Process automation: Optimizing and simplifying manual tasks through technological tools (such as management software, artificial intelligence, or robotics) to improve operational efficiency and reduce costs.
- Customer experience: Using technologies like data analytics, CRM (Customer Relationship Management), or artificial intelligence to personalize and enhance customer interactions, build identities, and create impact.
- Innovation in products and services: Developing new online offerings or digitizing existing products to create new business models, improve the value proposition, or compete in new markets.
How to create a digital marketing strategy?
Creating a successful digital marketing strategy requires strategic planning with clear objectives and the effective use of available digital tools.
That’s why automation as a digital marketing strategy should start with an analysis of your company’s workflow, which will allow you to prioritize process optimization and thus ensure improved efficiency and productivity.
Now we ask: Have you already identified automation opportunities in your company? If you still have doubts, we invite you to schedule an online consultation to drive success and make extraordinary things happen.
